American First Financial Services, Inc| Baton Rouge | Auto & Personal Loans
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Dollars

Lending local,
for over 35 years

Services

We combine the convenience of secure online account access with the personal service of a local lender — giving you a truly personalized experience.

Car Gear Shift

At American First Financial Services, we make auto financing simple and flexible. Whether you’re purchasing a pre-owned vehicle from the dealership of your choice or planning your next upgrade, we’re here to help.

  • Pre-owned vehicles only – shop at the dealer you trust, and let us handle the financing.

  • Flexible terms – we offer a variety of repayment options tailored to your budget and timeline.

  • Pre-qualification available – know what you can afford before you buy, so you can shop with confidence.

With fast approvals and local service, we make it easy to get behind the wheel of the car that’s right for you.

Dollar Bill in Jar

At American First Financial Services, we offer personal loans designed to fit your life and your budget. Whether you need funds for a new appliance, a family vacation, or simply to cover life’s unexpected expenses, we’ve got you covered.

  • Secured or unsecured options – choose a loan with or without collateral, depending on your situation.

  • Flexible terms – repayment options tailored to your income and comfort level.

  • Loans for nearly any purpose – from home needs to travel plans, and everything in between.

With quick approvals and friendly local service, we’re here to help you borrow confidently and responsibly.

Image by Towfiqu barbhuiya

For your convenience, American First Financial Services partners with Repay, a trusted third-party provider, to securely process your loan payments online.

  • Easy account access – view your balance, due dates, and payment history anytime.

  • Flexible payment option – pay quickly using your debit card (a $3.25 convenience fee applies per payment).

  • Save on fees – set up auto-draft from your bank account and avoid the convenience fee altogether.

With Repay, you can manage your account from anywhere, at any time, with confidence and security.

Budget tools image

Take control of your finances with the American First Budget Builder and Payoff Planner
Our new online tool helps you:

  • Organize your income and monthly expenses

  • Track debt, savings, and surplus in real time

  • Set financial goals and measure your progress

  • Create a debt payoff plan via Snowball or Debt Avalanche method

Designed for everyday use, it’s secure, easy to use, and available to site members.

LATEST UPDATES

WHAT OUR CUSTOMERS SAY

Our clients love us!

Tell us how you feel...

Virginia

These are my people. 

 

They treat me like family and I love them like family.  The ladies up front have both laughed and cried with me.

 

I can always count on them when I need them.

About Us

American First Financial Services was founded more than 35 years ago by Charles Bradley Jr., who began his career in banking with American Bank. After years on the cutting edge of auto financing, he saw a need that larger banks often overlooked — customers with not-so-perfect credit who still deserved honest, affordable options.

 

Built on that belief, we’ve continued helping people in Baton Rouge and across Louisiana find fair financing solutions. We take time to listen, understand each customer’s situation, and work together toward a deal that makes sense. It doesn’t always go perfectly, but fairness, integrity, and second chances remain at the heart of everything we do.

American First office Manager

Meet The Team

Natalie Thompson, Manager

With over 21 years of dedicated service at American First and 30 years of experience in the finance industry, Natalie is committed to helping customers meet their financial needs while ensuring the long-term health of our company. Her quest for excellence drives her to provide the best service and products  for our valued clients. 

American First CSR

Jessica Theriot, Sr. CSR

Jessica has dedicated 20 years to American First Financial, through her commitment and expertise in the industry, while handling a wide variety of tasks.  Jessica's service and professionalism are unmatched. She is proud to be part of a team that not only prioritizes its customers, but also values the importance of family life. 

American First SRCSR

Kathie Cruse, CSR

Kathie brings over 30 years of experience in the finance industry, with 10 years dedicated to  American First. She is committed to understanding  the needs of our clients and always takes time to listen, ensuring they feel valued and heard. Dedication to her job shines through in every interaction.

Ashley Bueche, CSR

Ashley is an experienced finance professional with 20 years of commitment to American First. She knows how valuable your time is and handles transactions quickly and efficiently. You can rely on Ashley to navigate your transactions with care, accuracy, and a smile.

American First CSR1
White AFFS logo

225-928-7851

135 Croydon Ave, Baton Rouge, LA 70806, USA

Disclaimer: American First Financial Services, Inc. is an independently owned and operated, Louisiana-licensed lender based in Baton Rouge. We are not affiliated with any other lenders, though some may have similar names.

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© 2025 by American First Financial Services, NThompson. 

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